We Launch, Grow, and Transform Brands and Business.

DNS is a multi‑disciplinary commercial solutions company operating under the Cigalah Group in Saudi Arabia. The company specializes in launching and managing brands, providing agency representation, delivering professional training, executing marketing and event solutions, and offering advanced smart technologies for homes and businesses. DNS combines strategic thinking, creative execution, and technological innovation to help brands grow and succeed in the MENA Region market.

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Professionalism

Vision

To be MENA Region’s most trusted partner for brand development, market activation, and smart business solutions.

Mission

To empower brands with innovative strategies, impactful marketing, and technology‑driven solutions that accelerate growth and create long‑term market value.

Our Services

DNS Can assist companies that feel the potential for their products/services to be substantial in MENA Region but it lacks the resources, contacts or expertise currently to penetrate the market.

Marketing & Distribution

DNS significantly reduces the risk for each of the companies with whom it partners while greatly increasing their chances for success.

Following the well-established approach of an Export Management System (or EMS),
DNS Assumes almost all of the front-loaded costs of entering and/or developing the market for its principals and on the other hand provides a one stop shop solution for buyers for identifying market opportunities, proposing principals and their products, creating market intelligence, handling all regulatory requirements, assisting with legal contractual agreements and providing continuing support in creating market awareness, marketing activities and ensuring scaling of market share for its products. It leverages the experience and networks of its team and its associates to accelerate the entry and growth of each of its partner companies into the market.

Managing and investing in current operating retails under DNS umbrella and connecting different units forming a unique chain.

Sourcing & Brand Building

DNS Support & connect you with best sources all over the world throughout its professional arms whom usually update, visit & negotiate vendors to grantee sourcing the best price for the required quality.
DNS Can provide you with :
✔ Target market gap analysis
✔ Classification for the gap into segments that match your short & long-term plans
✔ Provide you with best resources for the required segments products as PL
✔ Negotiate this vendors for best price for the required quality
✔ Make Designs for your private label products
✔ Registration support
✔ Marketing plan support 

DNS Can assist companies that feel the potential for their products/services to be substantial in MENA Region but it lacks the resources, contacts or expertise currently to penetrate the market.

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Event Management & IT Services

From Small scale to large scale events production and execution,

✔ Corporate & Govt. Events
✔ VIP services
✔ Conferences & Expos
✔ Graduation Ceremonies for Universities and Colleges.
✔ Media Production, & shooting,
✔ 3D designs and layouts,
✔ Website Development, Online applications.

As well as introducing very professional development & training plan for all needed companies which cope with most advanced system, material and technique by local and international team :-
✔ Asses all current team performance .
✔ Asses company structure and enhance it in case .
✔ Set suitable training calendar according performance gap & company goals .
✔ Manage all training and development process .
✔ Introduce performance enhancement reports & training impact .

Retail Business Management

Retail business & Companies consultation from A to Z.
Including all steps of any retail business from Start-up phase until transformation phase
Passing through:
✔ Vision, Mission & Values setting
✔ Building The Company Strategy
✔ Suggest the departmental structures
✔ Hiring to fill manpower gaps
✔ Team formation & hierarchy building
✔ Training & Team development through high calibers & outsource
✔ Operation management follow up for outstanding results
✔ KPIs setting and PMS tracking

Core Values

Innovation

ringing new ideas, technologies, and creative solutions.

Excellence

Delivering high‑quality services across all business functions.

Integrity

Building trust through transparency and reliability.

Partnership

Growing together with clients and brands.

Caring

Growing together with clients and brands.

Ownership

Growing together with clients and brands.

Effectiveness

Growing together with clients and brands.

Sustainability

Growing together with clients and brands.

We Launch, Grow, and Transform Brands and Business in MENA Region

DNS delivers brand development, marketing, events, and smart technology solutions that drive real market impact.

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Research

About us

DNS is a multi‑service commercial solutions company under the Cigalah Group. We help brands enter the market, grow their presence, and connect with customers through strategic, creative, and technology‑driven solutions.

A group of expertise from different fields background and different nationalities gathered together to establish a company specialized in providing all support and consultations for store chains in all sectors, and soon it developed into a leading company providing all solutions such as consultations development & training as well as introducing suitable products to all major companies and store chains. It has also become one of the portals for international companies to penetrate the MENA markets

    

Comprehensive Market Research, Typically Covers

Targeted Customers

Identifying the most profitable customer segments, their behaviors, purchasing power, and unmet needs to ensure precise market positioning.

Main Competitors

Analyzing direct and indirect competitors, their strengths, weaknesses, pricing, and market share to define clear competitive advantages.

Operation & Locations

Evaluating operational structures, store footprints, geographic distribution, and expansion potential across key markets.

Channel Margins and Pricing Strategies

Mapping margin structures across retail, wholesale, and distribution channels while defining optimal pricing models for sustainable growth.

Marketing & Sales Environment

Assessing current marketing trends, sales dynamics, promotional activities, and communication channels shaping consumer decisions.

Team Building & Corporate Strategy Establishment

Developing organizational structures, talent requirements, and strategic frameworks that support long‑term business objectives.

Total & Potential Market Size

Quantifying current market value and forecasting future growth opportunities to guide investment and expansion decisions.

Regulatory Pathways (If Relevant)

Outlining compliance requirements, certifications, approvals, and legal frameworks necessary for market entry and product distribution.

Industry Bodies & Key Influencers/Opinion Formers

Identifying associations, regulatory authorities, and influential stakeholders who shape industry standards and market perception.

Logistics, Customs & Tariffs

Analyzing supply chain routes, customs procedures, import duties, and logistical constraints affecting cost and delivery timelines.

Financial & Other Risks

Evaluating financial exposure, operational risks, market volatility, and external factors that may impact business performance.

Market Entry Modes

Recommending the most effective entry strategies—distribution partnerships, joint ventures, direct presence, or hybrid models.

Other Client-Specific Dimensions

Customizing research to address unique business needs, product characteristics, and strategic priorities for each client.

Our Approach to Market Development

Transforming strategic plans into actionable, measurable initiatives that drive sustainable market penetration and long‑term commercial success.
Channel Building

Establishing strong, scalable distribution and retail channels that maximize product reach and ensure consistent market availability.

Driving Growth

Identifying high‑impact opportunities, optimizing performance levers, and accelerating revenue expansion across priority markets.

Sales Optimization

Enhancing sales structures, processes, and performance metrics to improve conversion, productivity, and overall commercial efficiency.

Logistics Management

Designing and managing end‑to‑end supply chain flows to ensure cost‑effective, reliable, and timely product movement across markets.

Brand building projects

Developing and executing brand strategies that strengthen market presence, elevate perception, and build long‑term customer loyalty.

Operation Management

Streamlining operational workflows, improving efficiency, and ensuring seamless execution across all business functions.

Business Development

Identifying new opportunities, forging strategic partnerships, and expanding the company’s footprint across emerging and established markets.

Filling Market Gaps

Spotting unmet needs, underserved segments, and whitespace opportunities to introduce relevant products and solutions.

Manpower Matrix / Best Fitting

Assessing organizational talent, defining role requirements, and aligning the right people with the right positions for maximum impact.

Commercial Departmental Strategies Implementation

Deploying tailored commercial strategies across departments to ensure alignment, performance consistency, and unified business growth.

Recently Launched Brands

Building any successful brand is very similar to how you plan to have a child and raise it so that a young man / woman becomes mature and productive and passes through all ages

Personal care Brands

Health care brands

Perfumes Brands

Meet the Team

chairman.

Sh.Yasser Y. Naghi

Chairman


For over a century, the Naghi family has dealt in pharmaceutical and consumer products in Saudi Arabia, and as a result we have obtained in-depth distribution knowledge and strong market experience that qualifies us as one of the strongest market players in the Kingdom.

This is reflected in our record-breaking growth and business diversity. We realize that our strength truly lies in the quality of our people hence our team members have been the corner stone of managing and developing our identity, one that they are proud to be a part of and carry its name

  • DNS is a multi‑service commercial solutions company under the Cigalah Group. We help brands enter the market, grow their presence, and connect with customers through strategic, creative, and technology‑driven solutions.


    Dr. M Hussain
    C.E.O
Walid Sharkawy
Regional sales & Operations Director
Kamran Shahid
Business Development
Events Director
Dr Nada Abdulghani
Regional Commercial and Marketing Manager 

Our Partners

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Contact us

Location
  • Al Sharafeyah, 7881 Othman Ibn Affan, JBSB7881, 4825, Jeddah 22234

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